The hour of stevia is nigh

The course of true love never did run smooth. The same could be said of stevia’s road to regulatory approval as a food ingredient. One final concerted effort is needed to ensure approval of this hot ingredient.

A citizen’s petition alleging that stevia has therapeutic benefits and is therefore a drug, must be met with a strong and united response from all stevia stakeholders. These include the heavyweights Cargill, Coca-Cola, Merisant, Pepsi-Cola, as well as Wisdom Natural Brands, PureCircle and Blue California.

to read the rest of this stevia article click here

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